1. What is remarkable about the comments and the bloggers of the Federal Reserve Bank?
The comments and the bloggers are anonymous.
2. The Federal Reserve Bank opened a blog to create “buzz”. What is meant by this, in other words, what was the purpose of opening a blog?
They mean with buzz that more people visite the website and that they use it often. The purpose of opening a blog was to bring buzz back to internet traffic so the people cheque the site more often for regular news.
3. What was the female recruiting manager’s blog mainly about?
It was mainly about the theme how to combine to be a good mother and to be a good manager. How to do the duties everyone ask for.
4. What was the purpose of her blog?
To about the questions employees could have to do their job as well as possible.get advices from other people for her problems. The organisation got a lot of information.
5. Which words show that the FED does exercise a form of control on the blogs?
The words usually regulated .
6. By what kind of people were the very first FED blogs written?
They were written by the senior managers.
7. Have the blogs changed the way that people who work for the FED think about
internal communications ?
Yes, the people know by experience that collective stuff is a subject to develop transformation. More employees are driven to the website.
8. What is the latest development in the company as far as media are concerned?
They place videoflatscreens in elevators of the bank to give the last information to the people.
9. Catherine Cummings says that this medium to communicate with staff is better than an older medium. Which more old-fashioned way of communicating with staff does she mention?
Its more effective than a mother who tells you where you have to think of that day.
10. What is the next big thing in social media at the FED?
They hold sessions with managers and employees to develop effective transformations. They have consultants to develop more websites in Chicago
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